Apple to Offer DRM-free Music

Posted on April 9, 2007 by Tuesday Creative
Industry | 1 Comment

This is a few days old, but worth checking out if you haven’t already seen it. From a marketing standpoint it’s interesting that, for $.30 extra, the DRM-free songs will be encoded at 256 kbps, double the standard 128 kbps of all current iTunes songs. I just love watching the Apple marketing folks work their magic. What a hook!