The Future of Skateboarding is Elemental
Posted on June 23, 2008 by P Tade
Culture, Design
Element just “pushed” the evolution of the skate deck with the introduction of their “Push Construction Positive Negative Series;” which is a really long name for a series of skate decks…but seemingly worth every last syllable. The deck is a very intricate and scientific combination of carbon fiber and helium, weighs next to nothing and is more durable than any deck in production.
So, why is someone who hasn’t done an ollie in about 20 years, let alone ever attempted a shove-it, so fascinated with the announcement of a new deck? Well, there are two main reasons and this new deck takes both of those thoughts into consideration.
Construction. Even though I don’t try these stunts at home, I LOVE to see someone bust a crazy, hardcore trick without thinking twice about it. Radical stuff no one would have even thought of trying 20 years ago. The Push decks are crafted from a carbon fiber, which is a virtually indestructible material. Infuse that material with helium and you get a material that is super lightweight. Super durable + light as air = a killer deck that won’t let you down…ever.
Design. I love good design. Who doesn’t? Not only is the actual construction an example of highly creative thinking, but the monochromatic design is pure minimalist perfection, combined with a simple variant wood grain veneer on the top screen. To top it all off, it is totally eco-friendly! Element stays true to it’s “green” values by using wood from selectively harvested trees.
Don’t take my word for it though, check it out for yourself!
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I agree completely, if it wasn’t for the awesome Tony Hawk series, I’d not even know what a shove-it was. Good stuff.