Web Production—Hollywood Style

Posted on January 7, 2008 by Tuesday Creative
Advertising, Process

Tuesday Creative is an interactive agency that deals with a variety of entertainment websites, creating everything from web site design to flash games. A great deal of their clientele is in the entertainment industry, and the company mainly works with movie studios such as Universal, Walt Disney and their TV affiliates.

Mr. Scott Seward, the president of the company, and Ms Paula Tade, the Senior Director, accepted Web Creators invitation to talk about web production in this exciting environment. Back in 1992, Mr. Seward and several colleagues began to meet together every Tuesday night to work on independent projects, establishing what they called the Tuesday Group—the name coming from their habit of Tuesday night meetings. At that time the company was mainly involved with CD-ROM production, but switched to a web production business in 2002. Today, there are over 30 hard working producers, programmers and designers at the company.

Tuesday Creative has a lot of major entertainment-related customers and produce websites for popular TV programs such as ‘Live with Regis and Kelly’ which has been broadcasted in the U.S. for 20 years. Other high-profile projects include the DVD site of the cartoon film movie ‘Jungle Book’, the microsite of “The Fast and Furious” and work for many other famous films.

But producing these entertainment websites aren’t without their hardships. According to Paula Tade, there are often licensing issues involving the images to be used for the site: an actor may not grant the rights to use an image needed for a movie or television website if the actor does not like the image.

“We want to offer a place where a consumer can extend communication using technology,” says Seward.

Tuesday’s journey, which now spans 15 years, continues strong today and on into the future.

Translated from the Japanese magazine Web Creators.

- Yasukazu Kawachi

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