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SXSW through the eyes of Paula Tade

Posted on March 28, 2007 by C Johnson
Culture, Design, Tech

The South by Southwest (SXSW) Festival in Austin, Texas, is best known for its famous Film and Music festivals. But each year thousands of webheads arrive to take part in the Interactive Festival panel discussions, the third part of SXSW’s threefold event. Tuesday Creative’s Senior Producer Paula Tade attended the event and share with us now the highlights of the SXSW geeky-cool three-day Interactive Fest.

Paula Tade:
“The [three day] Interactive Festival is basically a trade show that is ground zero for web developers and smaller companies. There’s an energetic vibe and everyone there was excited because they were really in to what they were learning. And they wanted to learn as much as they could, you know, the opposite of other trade shows. The people here actually wanted to take away as much as they could. My favorite panel discussion was called ‘A Field Guide to Design Inspiration’ which focused on finding designs beyond the internet. They focused on everything from finding inspiration in print, to hosting your own costume parties—anything aside from being influenced by other websites… which happens most of the time. I also enjoyed a special keynote about creating passionate users: new technology in creating user interfaces that speak to people as opposed to speaking at them. There were a lot of great, grassroots ideas there—like cell phone blockers: we learned about devices that send out a signal to block calls to cell phones within a ten foot radius. Perfect for meetings. And then there were the robot: Scott and I were both really inspired by all the homemade robots! And yes, I am fully planning on making one of my own. But more than anything, what inspired me was the idea of spending more time in our company, not solely focusing on churning out projects. Rather, it inspired me to think about creativity and actually having fun with what we do. To put more focus on doing things that get people involved in thinking about having fun with what we do.”