C-Level Cyber Junkies
Posted on February 26, 2007 by C Johnson
Industry, Tech
It rather goes without saying that the web has forever changed the way we do business. In fact, such a statement should elicit a big fat “duh” from everyone reading this. What is interesting, however, are the results of a recent study conducted by Forbes.com and Gartner Research. They surveyed C-Level and Senior Execs from all over the world about their “media habits”. The results, although not exactly surprising, are quite insightful.
The fact of the matter is that Execs worldwide feel the internet is the most influential and important source of business information. The majority of C-Level execs think that the most informative form of advertising is found on the web. And an overwhelming percentage of both C Level execs and senior management much prefer logging onto the web than reading a copy of the newspaper.
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